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DIGITAL MARKETING
Maximizing online presence for maximum impact.
I'm Rohan Babu, a Digital Marketer driven by a boundless creative spirit. My love for filmmaking and design fuels my unique approach to marketing, where I seamlessly merge artistry with strategy. I thrive on adaptability, constantly seeking fresh challenges and celebrating the beauty of individuality in every campaign I craft.
Digital Marketing
Social Media Marketing
Content Strategy
Social Media Management
Social Media Advertising
Facebook Ads Manager
Google Ads
Graphic Design
Search Engine Marketing (SEM)
Content Creation
Salesforce Lead Management
Projects & Collaborations
Bluntr - Digital Media
Content Marketing Campaign
Initiated on 7 March 2024
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Overview
For this portfolio project, I created a digital content brand that focuses on producing high-quality, engaging content such as short films, spec commercials, and podcasts. The goal of this brand is to not only showcase my creative and technical skills, but also to build a vibrant community for filmmakers, content creators, and cinephiles.
Market Research & Analysis
Target Market:
Individuals aged 18 to 50 of all genders, residing in Dubai, Abu Dhabi, and Sharjah, representing a middle to upper-middle-class socio-economic status. Their educational backgrounds are varied, with a notable inclination towards creative fields or interests. The target audience identify themselves as creative individuals who willingly dedicate time to consuming self-produced independent content. They prioritize uniqueness and originality. The target audience demonstrates a consistent pattern of digital content consumption, regularly engaging with videos, blogs, and social media posts. They actively interact with content creators and online communities, fostering discussions and sharing content within their social circles.
The most popular social media channels used for this target market are Instagram and YouTube.
UVP:
Bluntr, not just a creator - a storyteller with a mission.
From captivating short films to innovative spec commercials, Bluntr's content sparks imagination and fuels conversations. Join us for a cinematic experience, where every click, every view, is a shared moment of magic and wonder.
Brand Messaging:
Purpose
To maximize the power of filmmaking to empower storytellers and other brands.
Mission
To deliver an immersive cinematic experience, crafting compelling short films, spec commercials, and a diverse range of film-related content.
UVP
From captivating short films to innovative spec commercials, Bluntr's content sparks imagination and fuels conversations. Join us for a cinematic experience, where every click, every view, is a shared moment of magic and wonder.
Key Values
Creativity - Quality - Community - Impact
Brand Voice and Tone
Bluntr employs a young, inspiring, and enthusiastic tone to connect with its users.
Buyer Persona:
Sarah is a 30-year-old professional living in Dubai who works in the marketing industry. She spends her free time exploring art galleries, attending film workshops, and experimenting with photography. She is passionate about storytelling and finds inspiration in independent films and unique content.
Sarah's primary goal is to find fresh and innovative content that resonates with her creative sensibilities. She seeks content that not only entertains but also inspires and challenges her perspectives. However, she often struggles to discover such content amidst the noise of mainstream media.
Sarah is tech-savvy and spends a significant amount of time online, particularly on social media platforms like Instagram and YouTube, where she actively engages with content creators and fellow enthusiasts. She values authenticity and storytelling in the content she consumes and appreciates platforms that curate high-quality, immersive experiences.
Bluntr aligns perfectly with Sarah's interests and values. The platform offers a curated selection of short films, spec commercials, and other film-related content that celebrates creativity and innovation. By providing an immersive cinematic experience and fostering a sense of community among like-minded individuals, Bluntr fulfills Sarah's desire for fresh, inspiring content that resonates on a deeper level.
Strategy
KPI:
To create an impactful online presence and reach 50,000 users within the first 30 days of publishing the content.
Collaterals Used:
Ad Campaigns:
Results:
44.5% increase from targeted value to actual value in 35 days.
Results from Instagram analytics, YouTube analytics, & Meta Ads.
Project Report:
Certifications from
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